The imaginative pop-up labels designed by Spazio Di Paolo reach out from the glass of the bottle towards the consumer, almost winking at him from the shelf, attracting his gaze from a distance. Mario Di Paolo's distinguishing trait, which is also his competitive advantage, is that of being able to identify unprecedented technological solutions that go beyond mere graphic design and aesthetics and that effectively make his labels small masterpieces of ingenuity. Masterpieces that are not, however, destined to dress just a few numbered bottles, but can be replicated on an industrial level because they are designed to be perfectly functional for printing and automatic dispensing on millions of bottles.

Read the full article here.